Sunday, 12 April 2015

Valuing companies – Where to start?

We always read in the news of mergers and acquisitions – but how do companies go about valuing companies in order to determine a fair offer? There are a number of methods which companies can use but there appears to be no one preferred or “correct” way to do this and there are a lot of assumptions involved - within this blog I am going to look at two recent cases to discuss the possible methods behind this. The first case is BHS, where it was announced on 12th March that owner Sir Philip Green had sold the company which he bought for £200m in 2000 for just £1 to Retail Acquisitions (Financial Times, 2015). The second case is TSB who received a takeover approach from Sabadell, a Spanish bank, for £1.7bn (Financial Times, 2015). Clearly there is a big difference in value here – so how may have the companies determine these prices?

Firstly looking at stock market valuation which simply takes the number of issued shares and multiplies them by the market price. This is a simple technique and gives an idea to the buying company as to what the purchase price could be. Technically if the efficient market hypothesis applies then using this technique should give an accurate value of a company. However as discussed in my second blog, the stock market is not perfectly efficient and so it is unlikely this method will give a true valuation. It must be considered that managers within the organisation are likely to have internal information which could significantly impact the value of the firm. This could result in a target company rejecting a bid as they believe it does not provide a true reflection of the value of the company. Whilst this method is not widely used, it could be argued that Sabadell used this approach to value TSB as they offered 340p per share which was only 4% above their share price on the day the offer was made.

However there are limitations of using stock market valuation. Firstly the quoted share price does not reflect the value of all of the shares as these shares are only a fraction of the total amount and therefore does not fully represent a true value of a company. Another problem with this approach is that whilst it gives the buyer a possible share purchase price it does not reflect a company’s true worth giving no appreciation of future cash flows. Given that BHS was part of a wider group which was not listed on the stock exchange, this method could not have been used during valuation. With Sabadell offering slightly higher than what TSB's share price was, this could be due to the value which comes with TSB’s established brand name and reputation.

Another approach which can be used to value a company is net asset valuation (NAV). This technique uses the value of net assets from the balance sheet in order to determine the value of a company and includes two techniques; book value and net realisable value (ACCA, 2012). Book value is based on historical costs which are easily available as they are simply taken from the balance sheet. However a problem with this approach is, for example, an asset bought 10 years ago it is unlikely to be worth the same value today and therefore provides an inaccurate figure. In addition, given that it solely relies on balance sheet figures it gives no consideration to intangible assets such as a company's brand name or research and development. Net realisable value is likely to be a slightly more accurate approach in comparison because it uses the amount which would be generated if a company was to sell its assets on the open market today.

However there are significant limitations with utilising either of the NAV methods. Firstly, the value determined from this approach does not take into consideration future profits of the company, dividends or growth prospects as it is entirely based on the company’s assets. In addition, it does not include intangibles, for example a company’s brand, reputation and employees. These intangible assets for many organisations are likely to be of significant value to a company, particularly for organisations which are serviced based. Therefore this method is inappropriate to value TSB given that it is primarily a service based organisation and therefore relies heavily on having experienced employees as well as maintaining a strong brand name which is not captured using this method. It could be argued that this approach could have been used to value BHS. Whilst it is a well-known company and recognised brand, it is a loss making company and given this situation, the future prospects of the company are very poor.

The third approach which can be used to value a company is categorised as an income based valuation method; discounted cash flow (DCF) valuation. This requires the combined cash flows post-acquisition to be determined and estimate a discount value to make adjustments to this (Penman & Sougiannis, 1998). Using this method, the maximum a company should be prepared to pay is the difference between the present values of cash flows before and after the acquisition. If the combined entity’s is less than the separate entities then this will destroy shareholder value - and thinking about it logically why would companies want to merge if the combined entity is of less value? A benefit of using this approach is that it incorporates the time value of money, therefore appreciates that money available at a later date is worth less than money available now because of future earnings potential.

Like the other approaches to valuation, discounted cash flow valuation also has its limitations. Firstly it is difficult to decide an appropriate discount rate as well as the number of years of which future cash flows are discounted over and determining when this will end. It is important to note that it may take a few years before a newly formed entity could begin to recognise its true earnings potential. Secondly, in reality when valuing a company for an acquisition it is very hard to predict what benefits will arise from the combined entity and therefore it is difficult to incorporate this into the future cash flow predictions. In reality, it is likely that there will be a big difference between what is predicted compared to what actually happens. Furthermore deciding the growth rate of the cash flows can be difficult and various business risks and challenges need to be taken into consideration when doing this. Therefore DCF is subject to a number of assumptions, which altered, could provide different values. It is unlikely this method was used for BHS as I believe Sir Philip Green simply wanted to get rid of the company due to the difficulties it was facing. Even if this was not the case it will be very difficult to forecast cash flows given that it is currently a loss making company. On the other hand, for valuing TSB, this may not be the preferred method as the company has not long been separated from Lloyds TSB therefore the recent cash flows are unlikely to be a true representation as to what future ones may be and therefore provides very little guidance to predict future cash flows, particularly as a combined entity. This reinforces the point that predicted cash are likely to be very different to actual cash flows which could have lead Sabadell to coming to a very inaccurate value.

Another income based valuation method is the PE ratio. This is one of the most popular methods and it considers risk and gives an indication of future company performance (Arnold, 2012). However, like all valuations methods as discussed, it also comes with its limitations. The ratio needs to be compared with other firms otherwise it provides very little meaning. It is usually difficult to select these firms as there are many factors which this selection could be based on, for example size, revenues and profitability. Like DCF, it also requires cash flows to be forecasted for the combined entity and assumes they will remain the same over time - when in reality this is likely to change. 

To conclude, there are many methods which can be used to value a company and as demonstrated throughout this blog they are all subject to their limitations. It is very difficult to judge which method, if any at all, was used to come to a value for BHS because I think Sir Philip Green just wanted to sell the company regardless of how much it was worth due to the losses it is making. I think it would have been inappropriate for Sabadell to value TSB using NAV given that it does not give any consideration to intangibles, which as discussed are a significant part of the company. The company may have used a combination of methods - whist I have discussed methods within this blog, it is important to recognise that there are other methods which could have been used and in most cases it is unlikely that we are able to judge which method a company has used. I believe there is no ideal method to value a company and I believe companies should use a variety of methods which will provide a range of figures allowing a company to gain a greater appreciation and perhaps come to a more accurate value. Therefore I think it is fair to conclude that valuing companies is more of an art than a science.

References

ACCA (2012). Business Valuations. Retrieved 23rd March 2015, from http://www.accaglobal.com/content/dam/acca/global/PDF-students/2012s/sa_feb12_f9_valuationsv2.pdf

Arnold, G. (2012). Corporate financial management. (5th ed.). New York: Pearson.

BBC (2015). TSB confirms £1.7bn takeover move by Spain's Sabadell. Retrieved 23rd March 2015, from http://www.bbc.co.uk/news/business-31848517

Financial Times (2015). Sir Philip Green sells BHS for £1. Retrieved 23rd March 2015, from http://www.ft.com/cms/s/0/70dfb9c8-c8a6-11e4-8617-00144feab7de.html#axzz3VD2iJ52f

Penman, S. H., & Sougiannis, T. (1998). A comparison of dividend, cash flow, and earnings approaches to equity valuation. Contemporary Accounting Research, 15(3), 343-383. doi:10.1111/j.1911-3846.1998.tb00564.x

 

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